HauteLook is a member-only shopping website offering flash-sales and limited-time sale events with top brands in women’s and men’s fashion, jewelry and accessories, beauty products, kid’s clothing and toys, and home décor. As the art director my responsibilities ranged from overseeing and managing a team of designers, UI, UX and content editors. I worked on rebranding, content creations, e-commerce, app design, art directing photoshoots, email marketing and capsule collection digital experiences.
I collaborated with Rossano Ferretti, celebrity hairstylist, to create one of a kind print ads and out of home executions.